United States intensely lived PERUVIAN DAYS for Peruvian cuisine



United States intensely lived PERUVIAN DAYS for Peruvian cuisine
· More than six thousand people from states located in the northeast U.S. enjoyed Peruvian Cuisine for the World 2012 in North Bergen, New Jersey.

· Regional food from the Peruvian jungle and traditional picarones were sensations at PCW
· The show by Jean Paul Strauss was stellar, after a dose of his show Vibra Peru.


The aromas and flavors of Peruvian cuisine came together this past weekend in the city of North Bergen, New Jersey. Its aromas and flavors attracted more than six thousand people who visited Peruvian Cuisine for the World 2012, which became the symbol of Peru's gastronomic fair in the northeastern United States.
"PCW was born to bring Peruvian cuisine to citizens from around the world and what better place than New Jersey to fulfill this objective as here people from virtually every continent come together, some with two or three generations in the United States," said the president of Peruvian Cuisine for the World, Heidi Castrillón.

This year PCW offered thousands of guests over a hundred varieties of dishes, including desserts and cocktails prepared from Pisco, Peru's flagship liquor, with which the famous Pisco Sour or Pisco Chilcano is prepared.

The opening ceremony of the gastronomy fair was done by Consul General of Peru in New York, Fortunato Quesada, and in New Jersey, José Benzaquén; as well as the mayor of Paterson, Jeffrey Jones. Also present were Peruvian community leaders in the states that make up the Tri-State Area.

Representatives from the Peruvian Foreign Ministry highlighted the enthusiasm and drive of the organizers of PCW to promote, through our wonderful cuisine, investment and tourism opportunities that Peru offers to all citizens of the world.

Meanwhile the mayor of Paterson, where an estimated 50,000 Peruvians residents live, said he was fully identified with Peru, its cuisine and culture. He was responsible for cutting the ribbon that opened the gastronomy fair that came to an end last Sunday and with the participation of chefs, bartenders, and restaurants from New Jersey, Virginia, New York, Washington, Las Vegas, and Connecticut.

On the endless list of traditional and typical Peruvian dishes offered in the PCW, most of the attention was directed to Carnero a la Leña, the Juanes of Raquel Reátegui, the "Sabor Selva", and Cecina with tacacho.

Another major attraction was Mr. Wok, represented by renowned Marco Rios and Michelle Jurado, and tasty lomo saltados with pisco that broke the record with a thousand dishes sold at the fair.
Chef Daniel Olórtegui, the successful Peruvian who works at the famous restaurant "Pancas" in Manhattan, New York, was responsible for the preparation of a giant Leche de Tigre that was served in a glass cup. Jaimito's Chifa Peruano was applauded by the public for being the first Peruvian Chinese restaurant and for having 30 years in the United States.
The desserts were consumed with main dishes. The most requested was the famous Picarón and turrones "San Jose" and King Kong "San Roque", all accompanied with traditional and incomparable Chicha Morada "La Limeña".

Winners
The winner for Best Ceviche was Don Beto's Restaurant in Las Vegas and Alicia Paredes for the best regional food ; the undisputed winner with a thousand quinoa leaves and Tacu tacu de quinoa con sea food prepared by Rosita Robles, the restaurant La Casa de Rosita Pasaic, in New Jersey. The prize was a round-trip ticket to Lima, Peru.

The entertainment began with the participation of singer Mariela Valencia, who dazzled the audience with her voice and encouraged both the American and Peruvian authorities to dance.

She was followed by Jean Paul Strauss who delighted the show with songs from his latest album Vibra Peru, offering virtually all musical genres that are part of the national repertoire. During the musical show there were dances from the coast, highlands, and jungle of Peru.

Peru is in style
"The goal was for those attending PCW to feel as if they were in Peru and we have to see the expressions on their faces," Castrillon stressed, noting that this great Peruvian show has been held in an environment of union and joy with many Peruvians becoming hosts for citizens from other communities and, above all, promoting our own.
The president of PCW noted that the success of this event confirms once again that Peru and its cuisine are in style in the United States.
"Thanks to PROMPERU for making this event possible and for having consolidated it as a reference event in northeastern United State; and thanks in general to all Peruvian authorities for encouraging our exhibitors to believe in this proposal," she said.
Finally she thanked PCW's sponsors, all of them - she emphasized - of the highest level and identified fully with the objectives of promoting Peru, among them Inka Cola, Interbank, Cuzqueña beer, Olva Currier, and Cevatur upon ending the show that caught the attention of the entire American community this past weekend.

New Jersey, May 8, 2012

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