QUINOA TO BE ONE OF THE MAJOR ATTRACTIONS IN PERUVIAN CUISINE FOR THE WORLD 2012
QUINOA TO BE ONE OF THE MAJOR ATTRACTIONS IN
PERUVIAN CUISINE FOR THE WORLD 2012
ü Along with the very
Peruvian Pollo a la Brasa and the most emblematic dishes of Peruvian cuisine.
ü President of PCW says
Peruvian restaurants have become an excellent business option in the United
States
Quinoa, the sacred food of
the Incas, will be one of the great attractions of Peruvian Cuisine for the
World PCW and PERU Bar Show 2012, which this year will bring together more than
twenty restaurants and hundreds of chefs, who will turn the city of North
Bergen, New Jersey, into a center for Peruvian cuisine in the United States on
May 5th and 6th.
The
announcement was made by the President of PCW, Heidi Castrillón, during a press
conference held in Manhattan to raise awareness on the main attractions of this
great food fair in its second consecutive year in the American nation.
She indicated
that PCW plans to receive more
than 5,000 people this year, attracting massive audiences from the most
important cities of New Jersey and New York; Connecticut, Massachusetts, Rhode
Island, Virginia and Washington.
Along with nutritious and delicious
dishes prepared from quinoa, PCW attendees can enjoy a delicious ceviche made
from the unique fish with lime produced in northern Peru, and the traditional
lomo saltado- chunks of beef with crisp French fries; as well as papa a la
huancaína or Lima's causa, prepared from pressed potato.
The list is
endless, said the president of PCW, Heidi Castrillón, citing other dishes like
aji de gallina, carapulcra, cau-cau, escabeche, dry beef with beans, the
irresistible tacu tacu, or anticuchos (kebabs).
She also
highlighted that in this edition of the food fair one can enjoy the
incomparable Peruvian pollo a la brasa from one of the most important Peruvian
chicken restaurant chains, "Las Canastas". "All of these dishes can
be enjoyed with a glass of Pisco or its most celebrated cocktail, Pisco
Sour," said the organizer of PCW.
Peruvian
economy
Castrillón
said that Peruvian cuisine has become a true engine of the economy. Peruvian
cuisine is estimated to annually move around $1 billion, only in regard to use
of ingredients and products.
In Peru- she
says- there are around 100,000 food establishments. Of these, an estimated
60,000 are formally established companies that employ more than 300 thousand
people.
She stated in
this context that PCW is an expression of the good moment that Peruvian cuisine
experiences internationally. "A minimum of 15 people are needed to open a
restaurant, and then there are all suppliers and distributors; it's a chain. We
must promote a system designed to create jobs," she said during the press
conference held at the restaurant La Mar, owned by renowned Peruvian chef
Gastón Acurio.
The president
of PCW thanked the support provided by PROMPERU- Commission on the Promotion of
Foreign Trade and Tourism; as well as important companies sponsoring the event,
including the Interbank Group and Cusqueña.
Presented in
the press conference was the Ritz-Carlton chef in Washington, Miguel Garcia,
who will participate in PCW as jury president of the Peruvian cooking contests.
Also present was
the Director of Export Promotion for PROMPERU, Luis Torres Paz; the Consul
General of Peru in New York, Fortunato Quesada Seminario; and Trade Attaché of
Peru in New York, Conrado Falco Scheuch.
New York,
April 11th, 2012 
